CAP is an independent company, not an affiliate of Costco Wholesale Corporation (“ Costco”). Costco member must pay sales tax, and tax is charged on the purchase amount prior to discount where required.Ĭopyright © 2010 - 2023 Affinity Development Group, Inc., all rightsĬostco is a trademark of Costco Wholesale CorporationĬostco Auto Program’s Commitment to PrivacyĬostco Auto Program is operated by Affinity Auto Programs, Inc. Not all Costco Auto Program dealerships currently participate in this benefit. Not applicable to 1) prior services, parts or work 2) items covered by a vehicle’s warranty or insurance policy 3) or at the time of vehicle purchase or lease. It cannot be used toward the purchase of air bags, oil changes, tires, state-mandated vehicle inspections or be combined with other promotions or incentives. Wholesale, Affinity Development Group and its subsidiaries make no implied guarantees or warranties to thisġ15% Discount only applies to work done at participating service centers, not Costco Tire Centers. All informationĪnd vehicle data available on this website has been provided by reputable third parties. Actual savings may vary based on vehicle purchased, dealer and location. Certain vehicles may beĮxcluded from the program. Participation fee has been paid by the dealers participating in Costco Auto Program. All vehiclesĪrranged for sale are subject to availability and a price prearranged with the participating franchised dealer. “I think that’s something we’d like to help the brand unlock here, in the Tampa Bay area.Costco and its affiliates do not sell automobiles or negotiate individual transactions. They have their successful stable of performance cars and have made major headway with electric vehicles…but they’re also doing their best to target the younger, working, female professional, which I think is exciting,” Brett Morgan says. One-off the most exciting elements of the acquisition, to Brett Morgan, is Morgan Auto expanding into the Porsche brand.
There are a lot of new challenges out there.” “We hope we can bring new ideas to the Reeves platform, that’s how we create value,” Larry Morgan says. Over the years, Vivian has remained an active philanthropist within the Tampa Bay Area and the organization recently celebrated its 50 th anniversary. Vivian stayed at the helm, following her husband’s passing in January of 2000. Reeves Import Motorcars was founded in 1971, when Vivian and her husband Allen Reeves purchased the Birdsong Volkswagen store. The Audi and Land Rover dealership names will remain unchanged. Maserati of Tampa and Porsche of Tampa will be renamed Maserati Tampa and Porsche Tampa respectively.
Reeves BMW becomes BMW of Tampa Reeves Subaru becomes Subaru of North Tampa and Reeves Volkswagen will become Volkswagen of North Tampa. The names of the dealerships using the Reeves name will be changed, per a Reeves request.
Kelly Rogers, general manager of Reeves, is remaining on in his same role and all current Reeves employees will remain, as part of the deal. “She replied, ‘If you have any interest in buying my business, you’re wasting your time.’ We kept in touch for all these years and today, it finally happened.” I called Vivian Reeves and I asked her to have lunch,” Larry Morgan says. The deal was a long time in the making, according to Morgan Automotive Chairman Larry Morgan. Morgan is now the third-largest private automotive dealer group in the country and will finish the year eclipsing well over $5 billion in revenue. All are located within the state of Florida. The acquisition brings Morgan Automotive to 21 Tampa Bay area locations and 53 rooftops overall, representing 30 brands. After 16 years in business here in Tampa we have the utmost respect for the tradition and reputation that Vivian and her family have built locally,” says Morgan. “We are thrilled to have the responsibility of taking the Reeves organization into the future. This adds significantly to Morgan’s roster of luxury dealerships which already included two BMW stores (Sarasota, Wesley Chapel), Lamborghini (Sarasota), Jaguar Land Rover (Ocala) and Mercedes-Benz (Gainesville). The acquisition includes all seven dealerships on the Reeves campus representing the BMW, Audi, Porsche, Land Rover, Maserati, Volkswagen, and Subaru brands. In a recent mailing to Reeves customers the Reeves family stated that “Morgan Auto Group was the clear choice to continue our legacy.” The acquisition is the largest in Morgan Automotive’s history and doubles its footprint in the luxury market, according to Brett Morgan, CEO of Morgan Auto Group (pictured above).
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